Monday, January 18, 2010

Dolphins stadium gets (another) new name

Last year's partnership and stadium naming venture with Landshark Lager was set to expire before the Pro Bowl.

So it's no surprise that the Dolphins organization has already lined up its next naming-rights sponsor.

Sun Life Financial will pay about $7.5 million a year over the next five years in return for the Dolphins naming their stadium Sun Life Stadium. Sun Life is an international financial company dealing primarily with life insurance.

The name is fitting given South Florida's abundant sunshine, and in my opinion it works better than Landshark Stadium.

At the very least, the new income source should help stem the rise of ticket prices.


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